What it is:
Systematic review before emails go out.

Includes:

• Link + redirect validation

• UTM integrity

• Subject/preheader alignment

• Content accuracy

• Brand tone + obvious errors

This pillar exists in all tiers, but volume and turnaround scale.

What it is:
Ensuring emails look right everywhere they matter.

Includes:

• Major inbox/client checks

• Mobile vs desktop review

• Layout integrity

• Visual hierarchy issues

Starter = core clients
Pro = expanded set
Enterprise = brand-critical coverage

What it is:
Validating the logic behind the message — not just the message itself.

Includes:

• Merge field validation

• Fallback logic

• Conditional content checks

• Audience/segment sanity checks

This is where Pro and Enterprise separate themselves.

What it is:
Risk reduction and brand safety.

Includes:

• Readability & hierarchy

• Alt text + contrast review

• CAN-SPAM basics

• Internal compliance rules

Enterprise gets more documentation + governance here.

What it is:
The part everyone forgets — eliminating repeat mistakes.

Includes:

• QA findings report

• Issue categorization

• Pattern tracking

• Recommendations to prevent recurrence

This pillar is light in Starter and robust in Enterprise.